Google AI Overviews are changing how users discover***rmation in search results. Some users may find answers directly on the search results page, while others may continue to visit websites for more detailed***rmation.



I would like to understand how website owners can measure whether AI Overviews are affecting theirorganic search performance.



Here are a few questions I have:



1. How can I identify changes in organic clicks and impressions that may be related to Google AI Overviews?

2. Can Google Search Console provide enough data to analyze changes in search performance associated with AI-generated results?

3. Why might a website receive more impressions but fewer clicks for certain***rmational queries?

4. Which metrics should website owners monitor to understand whether their content is still attracting relevant visitors?

5. What technical and content improvements can help a website provide useful***rmation for users who want to explore a topic in more depth?



I understand that changes in traffic can have several causes, including ranking fluctuations, seasonality, and changes in search demand. Therefore, I am interested in practical methods for analyzing performance rather than assuming that every traffic decline is caused by AI Overviews.



What tools, reports, or analysis methods would you recommend for investigating this?